How do color and light affect our perception? Here're some interesting facts.

Created By RISC | 4 years ago

Last modified date : 2 years ago

If you imagine an apple, you think of it as red, right? But the color of objects actually comes from reflected light. In the white light, we will see the red color of apple due to the light spectrum reflection which absorb red and other color according to wave length. If we remove light filter from light source, the light will less reflect the red color and we will see a black apple instead. However, our brain will replace the missing color by memorizing a red-color apple according to our memory and expectation. This method can also affect consumer's perception and respond depending on each context.

The natural light at noon contains the most balancing color spectrum. As we know that the natural light also changes during the day, for examples, the objext color we see in the morning changes from what we see at the daytime. Moreover, the artificial light also has an effect on color object depending on lamp types e.g. an incandescent lamp will produce red and yellow light more than green and blue, which makes everything looks warmer.

To make it easy, the white light consisting of each color spectrum in the same level can help produce the "correct" color of each object. However, red, blue, and green spectrum are also more important than other colors because these colors can produce more colors by mixing together. That's why these 3 colors can produce the accurate object color even if there is no other color spectrum.

Author/editor: Vasuta Chan, Senior Sustainable Designer, RISC